Essentials For Successful List Building

In the world of online marketing and business, a list of clients or customers is vital. Remember that the folks on the other end of that computer do not know you, so you need to build a relationship with each one. List building is one of the most important skills you need to succeed. This is true for many reasons, which we shall discuss here.

What are the essentials of list building?

First, you need a web site to send visitors to. This site has to be attractive and easy to navigate for your visitors. A web site will present your products/services in a way that leaves no stone unturned. Be sure to have photographs of your products from every perspective so your prospects know exactly what they are getting when they buy from you.

Next, you MUST have what is called a “squeeze page”. This is a page that offers a small free something or other (usually a report or e-book of some kind) in exchange for a little information. They give you their email address and contact info, and you give them a freebie. This is the basis of list building and the people on that list are already interested in your product or service.

The third essential of list building is an autoresponder. This is a piece of software that follows up with your list members automatically. This is where you market your set of products and services to your clients. Every message that goes out from your autoresponder caters to your niche or corner of the particular market you operate in.

Why is a list so important?

List building is vitally important to success in online marketing. Your list is made up of people who are telling you they want to hear about your stuff. You have already grabbed their attention, and you need to keep it. The squeeze page gets them to accept your messages, but your messages are where the money really is.

This is due entirely to the fact that online marketing is done via email almost exclusively. Therefore, we go back to the point that the person on the other end of that computer does not know you from Adam. So, the idea of list building takes on a completely new aspect. In other words, you get the chance to build a relationship with them. Building a relationship with your list members is the start of trust. Trust leads to sales and sales mean money for you.

It all starts with your expertise at list building.

Why some people fail at list building.

List building is an art that some people just don’t get. Some of the mistakes made include, but are not limited to:

  • Trying to sell the product right out of the gate.
  • Asking for contact info with no counter offer.
  • Failing to plan the follow-up messages properly.
  • Forgetting to build a relationship first.
  • Trying to do all the follow-up manually. Do not do this; it is too much.

Other people think that simply amassing an address list with their email provider is enough. This could not be further from the truth. You are not able to send enough messages that way. By using list building techniques, you can send literally thousands of messages with the press of a button or the click of a mouse.

Another problem is SPAM reports. Using an email provider for your list runs the danger of getting your account suspended or even deleted without notice due to SPAM reports. Even one report is enough to get you in trouble. Once you are accused of this, you may be blacklisted at other email providers as well. Legal procedures are also a possibility.

With list building techniques, this is not a problem. Your list members have opted to receive your messages, and a SPAM report is not possible. Every message sent from the autoresponder has a link for the receiver to unsubscribe or opt out of your list. This is a mandatory element according to the CAN-SPAM act and protects you from the possibility of being ostracized by the email community in general.


List building is a necessary part of your online business. It provides a central place for your customers to find your products, a medium to present all of your products over a period of time creating repeat business, protects your business from SPAM reports and automatically keeps up with your list building campaigns. Many sales can be made from practicing proper list building methods and nurturing those relationships with your list members.

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